The art of tasting cheese with The Smelly Cheese Shop

Dreams came true when I won a Cellar Door Wine¬†Festival Adelaide twitter competition back in February and I became the lucky holder of a voucher for two to attend a cheese Master Class with Adelaide’s The Smelly Cheese Shop.

Imagine my delight! Two hours with some award-winning cheese and wines to match (there is a wide range of Cheese Master Classes available, but who can say no to wine and cheese?!).

The cheese consumption didn’t come as fast as I would’ve liked, but it was oh so worth it. Our cheesemaker Valerie Henbest, a lovely lady with an interesting French accent, took us on a journey through the cheesemaking process, including jamming 30+ people into a cheese ageing room that strongly smelt!

Like clowns in a clown car, we piled in to learn about the cheese we were dying to taste.

Like clowns in a clown car, we piled in to learn about the cheese we were dying to taste.

Next it was back to the tasting room where we tested our tastebuds out on salt, lemon, cocoa and sugar. This taught us to learn where we taste and to actually stop and taste.

THEN the cheese part happened! I can’t say cheese has ever sat in front of me for so long and remained untouched, but I can say I’m glad I resisted because Valerie and the man with the wine, James Erskine, took us on a journey. We learnt about the cheese, its historical origins, what the tastes were within the cheese and then we tried it with the wine. I was amazed at the tastes, I was shocked at times and at other times I stole cheese from my fellow Master Class attendee!

The Smelly Cheese Shop tasting selection, clockwise from top right, Valencay or soft (ripened goats cheese), Beaufort D'Alpage (similar to gruyere), Affidelice ( there are no words to describe how fabulous this one is,  Colston Bassett Stilton (blue vein cheese) and Camembert.

The Smelly Cheese Shop tasting selection, clockwise from top right, Valencay or soft (ripened goats cheese), Beaufort D’Alpage (similar to gruyere), Affidelice ( there are no words to describe how fabulous this one is, Colston Bassett Stilton (blue vein cheese) and Camembert.

If you have the love for cheese and want to know more, I’d highly recommend The Smelly Cheese Shop and its Master Classes. Although, I can’t promise the winemaker will serenade your group like he did us!

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A musical interlude.

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Website building – YP Wedding and Party Hire

My Good Friday has been spent getting a website for my friend’s business YP Wedding and Party Hire off the ground.

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With an online presence, this business is now able to regularly update services and improve their Google search presence.

This website has been built within the blogging platform WordPress as it will allow the business owner to operate and update their own website as their services change.

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Why should a business blog?

In a nutshell? A blog can build trust, give your business personality and raise your profile.

When combined, these factors can lead to increased sales.

Let’s look at why…

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TRUST – As the owner of a newly built home, I’m a Bunnings regular*. When it was time to save money and build a retaining wall by ourselves, my partner and I sought advice from Bunnings staff on what materials to purchase. The staff member talked us through the process, gave us some fact sheets and looked at our plans before helping us buy our goods.

The Bunnings staffer didn’t have to spend that time with us and give us extra information, check over our plans and generally be really helpful. BUT, the fact that they went above and beyond developed trust with us as customers and encouraged a return visit.

The same goes for a blog post. If you’re commenting on something topical to your business and you provide valuable advice, the reader will trust you, despite never having met you. They will be more likely to visit your business online and potentially even visit in real life.

PERSONALITY – Coffee shops with the nice barista/waiter who makes conversation and remembers your name/order give you the warm fuzzies? It’s this same relationships that can be built via a blog.

A reader will learn your name, they’ll feel as though you’re speaking directly to them and I don’t know about you, but I’d much rather hand over my hard-earned dollars to someone I know than to a stranger who has no face.

A blog will become the personality of your business and if you have a nice personality, you’ll gain friends (ie. loyal customers).

PROFILE – These days most businesses have a website, which has contact information and service outlines and while having a website is essential, it really doesn’t set you apart from the crowd any more.

A blog which develops trust and shows personality will inevitably be shared online by your customers with friends and family. People will develop opinions and seek you out for yours and there is a very real potential for you to have conversations with your customers, learn more about what they want and expose your brand to more than just those who are return customers.

Who wouldn’t want their brand to have be trusted, have a personality and have an ever-increasing presence? No one that’s who!

Learn more about blogs and their long list of benefits –

Business Grow -Ten reasons to blog – even if nobody reads it

PR Daily – 5 reasons your company or client needs a blog

Social Media Today – 3 reasons why you need a business blog

*I’m not sponsored by Bunnings, or my local coffee place or anyone else. I just like Bunnings! I also like their sausage sizzles!

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